CUSTOMER SEGMENTS

  • Strategic segment identification
  • Insights into functional and emotional needs
  • Need based segments
  • Identifying problems to be solved
  • Persona development
  • Total addressable market analysis

BUSINESS MODEL DESIGN & TEST

  • Competitive positioning
  • OKR design and implementation
  • Identifying 2-3 use cases to achieve MVP
  • Metrics that define MVP
  • Business model prototypes ideation
  • Small bets to reduce risk of innovation
  • Revenue modelling
  • Competitive analysis and benchmarking
  • Rapid business experimentation
  • Value mapping
  • Channel design and testing
  • Desirability, Feasibility and Viability modelling

CUSTOMER SEGMENTS

  • Strategic segment identification
  • Insights into functional and emotional needs
  • Need based segments
  • Identifying problems to be solved
  • Persona development
  • Total addressable market analysis

BUSINESS MODEL DESIGN & TEST

  • Competitive positioning
  • OKR design and implementation
  • Identifying 2-3 use cases to achieve MVP
  • Metrics that define MVP
  • Business model prototypes ideation
  • Small bets to reduce risk of innovation
  • Revenue modelling
  • Competitive analysis and benchmarking
  • Rapid business experimentation
  • Value mapping
  • Channel design and testing
  • Desirability, Feasibility and Viability modelling

PARTNERSHIPS AND ECOSYSTEM

  • Strategic supply chain partnership development
  • Ecosystem and partner analysis
  • Co creation with eco system partners
  • Co created partner feature development

TOOLS

  • Analytics
  • Trends
  • Emotional research and design
  • Trends analytics
  • Business prototype ideating, design & testing
  • Testing business ideas online
  • Wizard of Oz simulations of business automation
  • HCD & UX

PARTNERSHIPS AND ECOSYSTEM

  • Strategic supply chain partnership development
  • Ecosystem and partner analysis
  • Co creation with eco system partners
  • Co created partner feature development

TOOLS

  • Analytics
  • Trends
  • Emotional research and design
  • Trends analytics
  • Business prototype ideating, design & testing
  • Testing business ideas online
  • Wizard of Oz simulations of business automation
  • HCD & UX

CASES

We developed a values-based set of experiences to deliver on the mission, successfully linking culture to the customers lived experience for a leading healthcare company.

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We negotiated a digital partnership to bring new entities, public and private into an app eco system.

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We developed the business plan, and key visitor experiences to become the nation’s largest and most successful food festival.

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CASES

We developed a values-based set of experiences to deliver on the mission, successfully linking culture to the customers lived experience for a leading healthcare company.

View more

We negotiated a digital partnership to bring new entities, public and private into an app eco system.

View more

We developed the business plan, and key visitor experiences to become the nation’s largest and most successful food festival.

View more