Great SEO content comes from great teamwork. Ranking amongst hundreds of billions of web pages requires a collaboration of experts and a co-ordinated approach across brand, customer experience, website code, information architecture, content, user experience, backlinks, and a deep knowledge of Google search algorithms. Our SEO experts work side by side with UX designers, content creators and SEO technical leads.
Great SEO content comes from great teamwork. Ranking amongst hundreds of billions of web pages requires a collaboration of experts and a co-ordinated approach across brand, customer experience, website code, information architecture, content, user experience, backlinks, and a deep knowledge of Google search algorithms. Our SEO experts work side by side with UX designers, content creators and SEO technical leads.
ORGANIC GROWTH
SALES
ORGANIC GROWTH
SALES
BACKLINKS
LOCAL SEO
BACKLINKS
LOCAL SEO
TECHNICAL SEO
TECHNICAL SEO
INTEGRATING SEO AND CONTENT
SEO content is founded on customer insight and the business strategy, it includes an understanding of the conversations in the marketplace that drive sales, knowing which audiences match your buyer’s personas and the customer journey that takes a prospect from awareness to a loyal customer. By integrating SEO and content marketing, a marketer can:
BUILDING YOUR BRAND WITH SEO CONTENT
With over 50% of traffic to consumer and business websites coming from SEO, it is a critical tool to build brand visibility, while content is key to building the right brand perceptions. Great content builds the brand by creating an emotional connection, a competitive point of difference and the attraction to nudge them along your brand journey. High performing content creates branded difference, attraction, and emotional connection by using expertly designed empathetic experiences and stories. Building your brand is very important to search too, brand search volume has a greater impact on your site’s ranking than links or domain authority. You can dramatically boost your brand search volume with tactics such as sponsored content and Digital PR.
SEO CONTENT AND EXPERIENCE
SEO content is most effective when it is mapped across a multichannel, end to end customer journey, changing as user intentions evolve and progress. Journeys are no longer linear, and customers can chime in and out of the journey at different times using different devices, they may swap many times between your brand and your competitor, as they sort through choices in pursuit of their goals. Effective SEO content factors in the authentic customer experience, precisely targeting a customer position in the buyer’s funnel and customer lifecycle, to deliver relevant experiences and the right message to the right person, at the right time.
In order, to be visible across the customer journey, a solid SEO content plan needs to consider the specific search queries which are generated at each touch point along the way. To achieve this outcome, SEO content is designed to meet four main query types:
Decision making – information that helps a user sort through data and make a favourable decision
Local – allowing users to discover those products and services that require a local presence
Brand queries – allowing users to look for known brands
Transactional – where users have a high intention to buy and are searching for a specific product or service
In order, to be visible across the customer journey, a solid SEO content plan needs to consider the specific search queries which are generated at each touch point along the way. To achieve this outcome, SEO content is designed to meet four main query types:
Decision making – information that helps a user sort through data and make a favourable decision
Local – allowing users to discover those products and services that require a local presence
Brand queries – allowing users to look for known brands
Transactional – where users have a high intention to buy and are searching for a specific product or service
Most businesses already have invested in many of the moving parts that need to come together to create winning SEO content marketing. Creating a strategic and integrated approach to SEO content marketing requires working with an expert that can think holistically and understand how disparate aspects of the business can work in synchronicity to achieve seamless marketing outcomes and significant gains in ROI. Our team of experts can fast track your results, taking you along proven pathways and testing opportunities that can set you apart from the competition.
Most businesses already have invested in many of the moving parts that need to come together to create winning SEO content marketing. Creating a strategic and integrated approach to SEO content marketing requires working with an expert that can think holistically and understand how disparate aspects of the business can work in synchronicity to achieve seamless marketing outcomes and significant gains in ROI. Our team of experts can fast track your results, taking you along proven pathways and testing opportunities that can set you apart from the competition.
Know the keywords you and those your competitors rank for. Analyse page 1 on Google looking for the best ranking sites, look for SEO strategies behind their success. Ensure your metatags are set up within your site and conduct a SEO technical audit, look for broken links, and ensure the site loads at an acceptable speed. Do a gap analysis about where you are today and where you need to be. Once you have these fundamentals in place you can consider other tools, such as off page SEO.
SEM uses paid strategies to appear in search results while SEO uses organic tactics to improve ranking in search results. On page SEO looks at the depth of content and keywords on a page to gain traction with search engines, while off page SEO looks to link building to attract traffic and improve a site’s domain authority with Search Engines. Technical SEO relates to site speed, site architecture and search engine crawlability and indexability. In contrast to SEO, SEM are ads that appear in search results, which are paid for by impressions or pay per click. While SEO has a higher click through rate than SEM, the results build over time, while SEM delivers immediate results. Businesses who are waiting for SEO to build in effectiveness, often start with SEM to generate immediate traffic.
SEO is not dead, but the tactics you are using may be at the end of their shelf life. SEO goes through continuous rebirths as Google algorithms strive to keep up with user demands and behaviours. Not only do old practices not work anymore for SEO, your site can be punished if it is not current with Google’s requirements. In addition to on page and off page SEO, focus on a great user experience, make your content current and engaging, keep it practical, personal and niche, if you do your users and Google with thank you for it.
SEO performance is ultimately measured by how effectively it realises your business objectives. Here are some of the popular dimensions to measure SEO performance:
